“The 'Come Over October' and 'Share & Pair Sundays' campaigns are helping consumers and the market by reminding us how wine brings people together to celebrate, relax and share all of life’s moments. Our whole industry -producers, wholesalers and retailers- can help counter the negativity by reminding people about why wine is so important to so many. WSWA commends the creators of these campaigns for giving us all a non-branded industry-wide frame we can use to prompt our customers to reconnect with wine and to come together to enjoy all of life’s moments.”