Share & Pair Sundays!
Share & Pair Sundays!
What is the campaign about?
Share & Pair Sundays is a 2025 Spring campaign that celebrates the delicious marriage of wine and food. The campaign encourages consumers to get together on Sundays to enjoy wine, food, friends and family. Share & Pair Sundays will be promoted by the Come Over October team from March 23 (the first Sunday of Spring) through May 25. Ten Sundays in all.
Who does the campaign target?
People who love wine and food of all races, cultures.
Who does the campaign target?
People who love wine and food of all races, cultures.
Who is supporting the campaign?
Share & Pair Sundays is supported by all tiers of the wine industry from importers,wholesalers, and retailers to wineries large and small, to trade groups domestic and international. We also anticipate active involvement by the hospitality industry from individual restaurants to national chains to hotels, gourmet shops, grocery stores, and large retailers of both wine and food.
How will the campaign be creatively activated?
Much like Come Over October ™, different wine and food companies will execute their own unique and creative promotions. These may include in-store promotions of wine and food pairings, special wine dinner promotions in restaurants and hotels, food-and-wine tastings by wineries, food pairing ideas in DTC wine shipments and more!
The Share & Pair Sundays team is especially keen to broaden wine’s appeal by its association with different cultural foodways. We envision creative activations with the Hispanic, Asian, and Black communities and beyond by encouraging people to share traditional dishes and foods with various wines.
How Do I Contribute to Help the Campaigns Succeed?
We are grateful for all financial contributions because they allow us to cover costs, hold press conferences, support a dynamic Social Media initiative, and maximize the impact of the campaigns in every way.
Activation is key! Download the assets we’ve created and use them creatively to suit your unique needs. Just, please maintain the umbrella ‘Share & Pair Sundays’ positioning; unity makes all of us stronger.
Who is supporting the campaign?
Share & Pair Sundays is supported by all tiers of the wine industry from importers,wholesalers, and retailers to wineries large and small, to trade groups domestic and international. We also anticipate active involvement by the hospitality industry from individual restaurants to national chains to hotels, gourmet shops, grocery stores, and large retailers of both wine and food.
How will the campaign be creatively activated?
Much like Come Over October ™, different wine and food companies will execute their own unique and creative promotions. These may include in-store promotions of wine and food pairings, special wine dinner promotions in restaurants and hotels, food-and-wine tastings by wineries, food pairing ideas in DTC wine shipments and more!
The Share & Pair Sundays team is especially keen to broaden wine’s appeal by its association with different cultural foodways. We envision creative activations with the Hispanic, Asian, and Black communities and beyond by encouraging people to share traditional dishes and foods with various wines.
How Do I Contribute to Help the Campaigns Succeed?
We are grateful for all financial contributions because they allow us to cover costs, hold press conferences, support a dynamic Social Media initiative, and maximize the impact of the campaigns in every way.
Activation is key! Download the assets we’ve created and use them creatively to suit your unique needs. Just, please maintain the umbrella ‘Share & Pair Sundays’ positioning; unity makes all of us stronger.